Brand

The SailPoint brand system's goal is to help maintain consistency within our internal design as well as in the external presentation of our products and communications.

Voice & Tone

SailPoint’s brand identity is communicated in a variety of forms. This section explains how to convey the spirit of SailPoint, both in terms of messaging and through specific words, tone, and phrasing.

Be Essential and Be Clear

For our messaging to resonate with the marketplace, we need to communicate what we do and what value we provide — powerfully and succinctly. The starting point is using these core elements:

Definition: Identity Security for the Cloud Enterprise

Value Proposition: Enable Access & Protect Business – Everywhere

Message Pillars: Provision with confidence. Protect at scale. Comply with certainty. 

Sailpoint Marketing

From this messaging comes our Elevator Pitch:

“You can’t do business without technology, and you can’t use technology without identity security. Only SailPoint can protect your business and help you manage risk from the explosion of technology access in the cloud enterprise. We give your business unmatched visibility while automating and accelerating the management of all user identities, entitlements, systems, data and cloud services. As a result, you can provision access with confidence, protect business assets at scale, and ensure compliance with certainty.”

As well as our Corporate Boilerplate:

SailPoint is the leader in identity security for the cloud enterprise. We’re committed to protecting businesses from the inherent risk that comes with providing technology access across today’s diverse and remote workforce. Our identity security solutions secure and enable thousands of companies worldwide, giving our customers unmatched visibility into the entirety of their digital workforce, ensuring that each worker has the right access to do their job – no more, no less. With SailPoint as foundational to the security of their business, our customers can provision access with confidence, protect business assets at scale and ensure compliance with certainty.

Overall, the SailPoint brand voice can be understood through these specific adjectives and parameters:

Fierce

  • “Own” your place as industry pioneers and industry leaders
  • Use positive language that demonstrates confidence
  • Communicate a bold, passionate point of view with a sense of authority
  • Incorporate some fighting spirit into your language: show you are unstoppable

Confident but not cocky

A fighter but not a rule-breaker

Aggressive but still classy

Empowering

  • Highlight the ways in which leveraging identity can make your clients more successful
  • Own the position as the identity partner that creates real business outcomes
  • Relate to big picture ROI as well as smaller, more immediate challenges
  • Emphasize partnership

Inspiring but not lofty

Partnering but not soft

Outcomes-driven but not hard

Straight-talking

  • Don’t talk in acronyms and industry jargon
  • Wherever possible, move away from “identity governance” to talk about broader “identity”
  • Use layman’s terms when talking technology and its benefits
  • Educate new audiences

No-nonsense but not patronizing

Accessible but not simple

Trustworthy but not weak

Visionary

  • Publish provocative, thought leadership content with a vision for the future
  • Show you are turning the industry on its head
  • Talk about new technologies front and center: cloud, SaaS, AI
  • Demonstrate a willingness and drive to discover new opportunities

Forward-looking but not unrealistic

Imaginative but not impractical

Groundbreaking but not intimidating

Corporate Boilerplate

About SailPoint

SailPoint is the leader in identity security for the cloud enterprise. We’re committed to protecting businesses from the inherent risk that comes with SailPoint is the leading provider of identity security for the modern enterprise. Enterprise security starts and ends with identities and their access, yet the ability to manage and secure identities today has moved well beyond human capacity. Using a foundation of artificial intelligence and machine learning, the SailPoint Identity Security Platform delivers the right level of access to the right identities and resources at the right time—matching the scale, velocity, and environmental needs of today’s cloud-oriented enterprise. Our intelligent, autonomous, and integrated solutions put identity security at the core of digital business operations, enabling even the most complex organizations across the globe to build a security foundation capable of defending against today’s most pressing threats. 

About SailPoint – 50-Word Company Description

SailPoint is the leader in identity security for the cloud enterprise. Our identity security solutions secure and enable thousands of companies SailPoint is the leading provider of identity security for the modern enterprise, empowering organizations worldwide to put identity security at the core of their business. With a foundation of artificial intelligence and machine learning, SailPoint identity security delivers the right access to the right identities and resources at the right time.

About SailPoint – 25-Word Company Description

SSailPoint is the leading provider of identity security for the modern enterprise, empowering organizations worldwide to put identity security at the core of their business.

PowerPoint

SailPoint Corporate PowerPoint Template (March 2021)

  • Widescreen format
  • Updated quarterly

https://sailpoint.ent.box.com/folder/90175468741

How to Convert Old Slides to the New Template:

  • Open the new template.
  • From the New Slide drop down arrow, select Reuse Slides...
  • Reuse Slides... option is at the very bottom of the window.
  • In the Reuse Slides Task Pane (on right-hand side of screen), select Browse ... From File.
  • Select the presentation you want to update.
  • Click on each slide you want to use or right-click on any slide and select Insert All Slides.
  • Clean up your presentation.
  • If the template was not correctly applied to a slide, try right-clicking on the slide, select Layout and select an appropriate template layout for that slide.
  • If text size and placement is not correct, try right-clicking on the slide and selecting Reset Slide.

Photography

SailPoint’s photography style takes a people-centric approach. We aim to show professionals that are productive and engaged, collaborating in a variety of settings and using different devices. The idea is that SailPoint’s solution enables real workplace flexibility (anywhere, anytime, any system, and from any device) while providing critical security and oversight controls. As well, to emphasize that we are a SaaS enterprise company, we often use cloud-based imagery and pictures of buildings or groups of people. And, while we rely on stock photos, we work to incorporate unique elements into the images so that they don't look generic.

(examples to follow):